Head of Paid Social & Search (e-Com/D2C) (m/w/d)

Our mission at HEY HOLY: Taking dog health to the next level through nutrition. Instead of one-size-fits-all, we focus on breed-specific, functional food – developed with veterinarians and with the goal of enabling every dog to live a long, healthy life.

What began as an idea in 2022 is today a rapidly growing e-Com/DTC subscription model serving over 20,000 dogs. Our 20-person team is set to grow to over 40 by the end of 2026 – now is the perfect time to join.

This is a high-impact role where you will take our core performance marketing channels to new heights – owning Paid Social & Paid Search, with a potential path to develop into a Director role and take on additional online channels over time (e.g., CRM, Influencer Marketing, etc.)

Tasks

• You own our Paid Social & Paid Search channels end-to-end, defining the strategy, setting operational priorities, and managing execution to profitably scale new-customer growth within our subscription-based E-Com/D2C model.
• You fully lead the execution engine on Meta by developing a strong creative strategy, managing a high-velocity and high-quality creative production engine with in-house teams and agencies, and continuously improving sales funnels (incl. landing pages) with our Shop team
• You manage and develop a high-performing in-house team and external partners, defining clear priorities, responsibilities and further improving workflows, tools, and infrastructure (with a strong focus on AI and automation).
• You scale Google to the next level by optimizing campaign setups, ad strategy, and budget allocation, while exploring and testing new funnels for different intent clusters.
• You lead a structured channel reporting and qualitative creative analysis, systematically identifying bottlenecks, new sales angles, and growth opportunities and providing clear guidance to the team.
• You translate performance, creative, and additional customer insights into clear hypotheses and structured testing roadmaps for media buying, creative production and funnel optimization.
• You collaborate closely with cross-functional teams, including Design, Product/Customer Research, Shop, Data/Analytics, other Sales Channels, and Operations, to align priorities and maximize business impact across the funnel.
• You are always ahead of platform developments, algorithm changes, best practices in and beyond the dog food market and have a strong eye on the more advanced US & UK markets to generate learnings and testing opportunities.

Requirements

• You bring 6+ years of experience in the relevant channels, with a strong track record in scaling profitable new-customer growth for E-Com/D2C brands.

• You have deep operational and strategic expertise in Meta & Google with end-to-end ownership in previous roles including strategy, budget planning & forecasting, hands-on execution, and performance analysis, with clear accountability for results.

• You are analytically strong and always on top of your numbers, combining multiple data sources and attribution models with a strong customer-centric mindset and your commercial/sales expertise.

• You are strong in direct-response creative strategy and funnel building (incl. landing pages) and know how to build structured, insight-driven creative testing pipelines to improve message-market fit and conversion along the entire funnel.

• You have leadership experience with in-house teams, agencies, and freelancers, plus strong execution, stakeholder management, and project management skills to bring complex projects to live in a fast pace environment.

• You have a builder mindset and thrive on creating scalable structures (workflows, reporting routines, infrastructure, and tools). You have experience with AI and automation or a strong drive to become an expert in this field.

• You have strong ownership and drive to scale – you take initiative, stay persistent in challenging times, and never stop to find new solutions and creative approaches to unlock further growth.

• A Plus:

• Experience in subscription commerce.

• Experience with additional performance marketing channels

• Affinity for dogs, personally or professionally.

Benefits

• High-impact role with full ownership over performance marketing and eCommerce – working directly with the founders
• Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
• A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
• Flexibility that fits you: Whether in our office in Frankfurt am Main, hybrid or fully remote in Germany – you decide when and where you're most productive
• Individual training/certification budget: We actively invest in your growth – because your development is key to our success
• Access to Corporate Benefits and Wellpass: So you can do something good for yourself outside of work too
• Free HEY HOLY food: Because happy dogs are just as important as happy people!
• 28 Vacation Days + Christmas Eve and New Year’s on us

We value Diversity! 🌈

We believe in the power of different perspectives and seek team members regardless of how they look, where they come from, whom they love, or what they believe.

What counts for us are your skills – and your willingness to not only grow yourself, but also support others in their development. Because only together are we truly strong! 🫶

Our mission is clear: We want to grow to enable as many dogs as possible to have a better life. For this, we need people with different experiences, perspectives and strengths. Because we're convinced that teams with diverse, complementary abilities are the most successful 💡🚀

To ensure fair and structured processing of all applications, we can only consider applications submitted through our Join platform. Unfortunately, applications via LinkedIn, email, or other channels cannot be included in the selection process. If you experience any technical difficulties using the application platform, please feel free to contact us – we're happy to help.

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